Join Katie Grant, the Digital Communications Section Chief at the Wisconsin Department of Natural Resources (DNR), as she talks about how TikTok is not just for kids -- more and more "millennial boomers" are spending time on TikTok. In fact, TikTok has over 800 million active users worldwide! But with all the dance trends and shenanigans, is it a platform brands should explore? The Wisconsin DNR has spent much of the last year testing ways to make the platform work to engage with a younger audience. Learn how they have built a following of 60K, gone viral, and learned a lot of what work (and doesn't) along the way.
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